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CosmeticsCosmetics / BeautyPlaceholder case study
Cosmetics Launch Campaign
Launching a product with awareness and sales working together, not competing.
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The Challenge
Product launch needs awareness and sales at the same time. Most launches pick one and lose the other.
The Strategy
UGC ads + landing page + retargeting. Creator-style content to earn attention, a focused landing page to convert it, and retargeting to recover the undecided.
The Execution
- Launch offer structure and bundle logic
- UGC-style ad creative direction
- Product landing page focused on one hero product
- Retargeting flows for visitors and engagers
- Creative testing matrix by hook and angle
The Results
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Client Words
“Replace with client testimonial — brand founder.”