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CosmeticsCosmetics / BeautyOur approach
Cosmetics Launch Campaign
Launching a product so awareness and sales pull together — instead of fighting for the same budget.
Cosmetics — how we build it
The Challenge
A launch needs awareness and sales at the same time. Most pick one, lose the other, and burn the budget learning that the hard way.
The Strategy
UGC ads + landing page + retargeting. Creator-style content to earn attention, a focused landing page to turn it into sales, and retargeting to win back the undecided.
The Execution
- Launch offer structure and bundle logic
- UGC-style ad creative direction
- Landing page focused on one hero product
- Retargeting flows for visitors and engagers
- Creative testing matrix by hook and angle
The Proof
This is the exact system we run for cosmeticsclients. The live scoreboard — real numbers and every piece we’ve shipped — sits in the work gallery and our portfolio deck.
